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Anta in the country, in a professional league CBA for marketing the main line to the spokesman, a variety of sporting events, brand marketing activities for the auxiliary promotion, coupled with intensive combination of Point, Line  north face denali advertising in China has a strong brand influence. ANTA plan by China to the world, is bound to upgrade these strategies, for example, consider the large-scale international events, sponsorship of sports teams and cooperation, with the foreign media advertising and promotion. Objectively speaking, CBA for branding and communications ANTA has played a very large role in international Anta, sights higher basketball hall of NBA, is a matter of theory. Have contact with the NBA Houston Rockets, the Rockets signed two  insanity workout  , as a Chinese sports brand who was involved in the NBA, such rapid intervention NBA, perhaps more accurately called the accident. the international branding strategy, the successful implementation listed by the benefits of ANTA. become attached to the rocket come from behind

An ANTA set foot on the city early, the global search for capital investment, but did not think the introduction of ANTA and the owner of NBA team as an investor. In late June 2007 ANTA listed in Hong Kong on the eve of the Rockets take the initiative to come to investment, that investment intentions. Investment is the NBA Houston Rockets owner Leslie Alexander's investment company. Eventually the rich and powerful, smart boss thirty  blackhawks jerseys million U.S. dollars capital injection, subscribed for approximately 8.2% stake in Anta, Anta overseas to become the largest shareholder. This investment is the biggest accident Anta investment, but its importance is reflected in the financing of more than itself, the docking of resources to achieve win-win situation may be more willing to see both sides of the situation.