Oliver Theis Ken
transition lies in positioning options
market experts believe that For those who have already lost the brand, to help them implement innovative transformation could face unimaginable difficulties. Steve Howe
cut that was once used to have two brands are completely abandoned,mac brushes, and one is Lacoste, one is the Puma, but now the two brands was lucky to achieve revival. Decided to undermine the professional sports brand Puma color, Lacoste then redefine themselves. Steve Howe cut, said there are many brands in the face of trouble just to return to previous style of this simple strategy, but only be called a More meaningful the brand must be taken to completely reinvent itself to accommodate the reality of survival.
When a brand suffers, it must be able to find a way to redefine themselves. But often the brand during the process of self-transformation, the past glory but will be too heavy a burden. Such as Levi Strauss, which has a strong demand for self-transformation, but also for the brand and people have too much nostalgia for the brand transformation brought many difficulties.
For now, Gap need help. Perhaps some private fund investors to come forward and help close those Gap store apparently spending more than income. In fact, this brand is not just a simple acts of assistance, Gap brand is now in the development of fatigue, it is difficult to achieve transformation,mac makeup, but also not looking their best for the further development of the new road.
market experts said that the British fashion brand Burberry established self-innovation is a classic example of the transformation.
When 罗斯玛丽布 Ruiwo over 90s in the last century, Burberry, we began working for the Burberry brand image restoration, Everything from hiring new designers, the brand logo of re-applied to the plaid trench coat to the bikini from the various product series.
a greater variety of product lines'.
on Tommy Hilfiger, Steve Howe of the brand development of cut that is indeed very rapidly, and its scale is very large, but large-scale development also makes the brand is reality is difficult to control the situation quickly, like double-edged sword, in the rapid expansion, but also kill themselves. The most typical feature of the brand in the European market performed extremely well, but not even in the U.S. market Zaoleng Yu.
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