joined as a clothing brand popular with the general contrast,vibram 5 fingers, to join a more advanced clothing can reflect a woman's identity,mac makeup, luxury living is a woman away from the general class of consumer goods, so its nature,mac makeup wholesale, joined a senior clothing kinds of luxury goods. Based on this understanding, joining senior apparel luxury goods marketing only follow the rules of brand management to successfully joined senior apparel business.
luxury goods is both an objective concept, but also a subjective impression, in our ethical derogatory. Is a luxury for some people, for others it is popular and dependable. Some brands are 50% of the public as a luxury, but was the other 50% of the public as general consumer goods.
senior apparel brand management of joining:
sense from an economic point of view, luxury means that the market value / quality ratio between the highest product, to understand the couture brand should be from this point of joining to start, and not only refers to the Paris Fashion Institute awarded the title of senior made 18 brands produced by The economic definition includes the basic utility of the concept of the brand. Here, the issue is not the absolute price, but the difference of luxury and ordinary consumer goods. Similarly, senior clothing brand and general joined the line of clothing to join the brand is the difference between them.
join the senior clothing is defined as luxury goods, mean? It represents the so-called Etymology can help clarify the concept. Luxury from the This can be understood as a luxury senior clothing typical of joining: Advanced clothing franchise brand is shining. Join the brand high visibility clothing is critical. Luxury consumers should be visible. So join the senior clothing outside by identifying the inherent features: the brand mark must be visible and tangible. Such as Gianni Versace Versace products in all sub-items and sub-licensing the design, can be easily seen in the pattern or tag attractive, her beauty confuse people, so to see her in person instantly turned into stone. Versace life in the pursuit of the deterrent effect that the United States, his work is full of hidden extreme perfection, so the brink of destruction of the strong tension. Senior apparel brand identity to join a thing of beauty, but also ** form of artistic expression.
senior apparel interesting to join a manifestation of advanced age, should be inspirational and inspiration. It represents the high-level white-collar female sex-specific culture and way of life. Senior apparel to join the brand has become a , D & G ... ... increasingly favored to win many followers, because the interpretation of these brands of consumer understanding of their own culture and way of life identity. Not just consumer goods, clothing to join the brand high, or high-level white-collar women in elegant taste standards. Women need to join the brand high clothing to express themselves so that they comply with the fun of their own social circle. Advanced clothing franchises are not only relying on the trust of consumers, but also has its own mechanisms, strategic vision and taste standards, and to spare no effort to achieve those goals.
as light bring life and prosperity, high brand apparel also has a symbolic meaning to join. In the U.S., a senior apparel brands each have their own position clear, that belongs to the brand itself symbolic. Such as the and vitality. Senior apparel to join the brand should be the embodiment of creativity and inspiration. Senior apparel manufacturing companies to join the elite by the innovative composition, and their ingenuity to attract upper elite in the society and community groups. Senior apparel joined the high requirements of its consumers: buying high capacity to pay and clothing franchise clothing franchise itself on the high appreciation of artistic taste.
addition to etymology, sociology and history can help us with a better understanding of the meaning of luxury. Luxury is a sign of nobility, is a senior person with the community's face in the crowd separated. In this sense, high quality clothing and joined the elite status of the past in order to solidify and continue down the form of goods. Already abolished the aristocracy in a democratic system of society, but joined the senior clothing and repeat the aristocracy retained some social ideals and values, it is indeed incredible. Senior apparel products known in the world to join the brand, bringing women to have its glory and dignitaries. Gucci (gucci) is a typical example in this regard, Gucci brand has been known to produce high-end luxury products. Whether shoes, bags or clothing, are a symbol of status and wealth to become wealthy upper-class consumer favorite. The famous French fashion brand Christian Dior (the CD), has been a dazzling costume to join the senior synonym. His gorgeous selection of high-end, superior fabric performance dazzling, dazzling gorgeous and elegant clothing franchise, much fashion attention. He inherited a tradition of joining the French couture, and always maintain high-level route gorgeous design, fine workmanship, high society to meet the aesthetic taste of a mature woman, a symbol of the highest spiritual culture of the French fashion, the status of Dior in Paris, very high. So join the couture clothing to not only its social significance than the average clothing brand to join the rich more, but also much more noticeable.
joined senior apparel brand management rules
joined as a senior luxury clothing brand, its management has its own characteristics and laws. For example, to distinguish between high-level clothing to join the long-term clients and non-customers, maintain customer interest, for women living in the elite to create a sense of superiority and distance can not be confused with the public. By price, monopoly sales methods and aesthetic detachment of uninvited guests obstacles. Senior apparel make ordinary women to join the brand become the dream of all but a woman can only have a few good clothes.
The inside and outside the dialectical relationship is also reflected in the media. Senior apparel join enhanced brand awareness of consumers much more important than the actual sales. Awareness of the brand and the actual number of consumer brands a huge gap between the number of great charm is precisely the key to luxury. The public to join the brand clothing is exactly the opposite: to expand awareness, encourage mass consumption, not curb consumption. Because of this, a tiny Chanel earrings selling price of up to 900 yuan, while the selling price is as high as thousands of Hermes scarves and even a few thousand dollars.
the other hand, do not take the means to curb consumption will not be able to maintain the interests of customers. Although modern society is a democratic society, people still missed class, status, class. Once put on the supermarket shelves are also high-end brands, such differences do not exist. In France, Victoria Dayton (Vuitton) bag of a large number of public reputation as a luxury brand. Similarly, sales of Chanel's T shirt large, far beyond the expected number. There is no doubt that Chanel's favorite name for women. In such a small T shirt sales process, marketers have overlooked one key factor: Goods must be consistent with its Think brand, otherwise it is just a brand identity. The real senior apparel brand to join the same table, worthy of the name. If they are out of line, it will be to join the brand high quality clothing, to join with the mass apparel brand When the first high-level back down to join the brand clothing, no longer adhere to the high-end brand strategy, is equivalent to encouraging consumers to buy fakes. Not the product they sell, but the brand of the final halo. Focus from short-term interests, big sales and additional franchise licenses, business expansion and increased brand varieties are more cost-effective strategy.
but this result is based on the democratization of high-level brand of clothing to join, the cost of mass and rapid commercialization, and advanced to join the brand clothing should maintain a certain distance with the public, so that privileged class of consumers noble feeling. Lessons in this respect there is very deep in the Yves Saint Laurent, when Saint Laurent founded his own brand in 1962, when only 26 years old, he was very famous at that time. France at that time his talent for female designers Chanel Capuchin Leah (Coco Chanel) to him as his heir. Saint-Laurent re-interpretation of the modern concept of fashion. Regarding operations, he is the clothing design business as a serious person, but also grant to promote sales growth through brand registration man.
Yves Saint Laurent's production of a large number of products, from Yves Saint Laurent cigarettes to sell in the Tokyo subway, £ 125 for plastic shoes, Yves Saint Laurent, this strategy ultimately destroyed the Saint Laurent brand. Nine different shops around the world design, mass production of cheap goods of all kinds of trademarks a lack of coordination, which further broke the unified brand image. 20th century, early 90s, a number of senior department stores slashed prices of goods of the brand, it quickly Ami Nigeria,mac brushes, and the subsequent recovery Chanel Gucci and other brands to catch up. Yves Saint Laurent to make a strategic mistake devastated, finally acquired by the image of Gucci recycling before return to the pinnacle of fashion.
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